> For the complete documentation index, see [llms.txt](https://www.information-architecture.world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.information-architecture.world/blog/2022/meet-rupa-misra.md).
# Meet Rupa Misra
By Vivian Zheng
Reviewed by Grace Lau
***
**11 January 2022** — We’re very excited to introduce some of the people, organizations, and companies behind World IA Da y. Today, we’re introducing a former IA Institute Board member and now Director, Education of World IA Day. [**Rupananda Misra**](https://www.linkedin.com/in/rupananda-misra-4a3b1513/) has been a board member of the IA Institute from 2018 to 2019(when it ended).
Rupa Misra
#### **Tell us about your journey to information architecture and/or World IA Day**
My passion has always been to provide innovative design solutions to complex healthcare challenges. The focus of my research is understanding how patients, healthcare providers, and the public interact with health information. A natural continuation of my doctoral research at Columbia University, critically evaluating government and non-government healthcare websites to improve the user experience, and making complex information understandable and aligned with the organization’s goals. My work focused on identifying each participants’ needs, requirements, and expectations. In my post-doc research work at Columbia University, I examined the use of participatory and user-centered interaction design methods in designing effective health care tools, generating and evaluating the viability of alternative designs.
In my current faculty position at Rutgers University, NJ, we train our students to be full stack designers. They learn to answer some of the challenging questions in designing a product or service. They learn to collect and analyze user behaviors through various ways such as field visits, ethnography studies, surveys, etc. to understand what would make a product or service effective, efficient and desirable. They present their research findings including analysis and recommendations as written reports and interactive prototype presentations.
#### **Why and in what ways are you involved with World IA Day?**
I joined World IA Day to meet like minded people who believe in the importance of structuring information and also helping in redefining Information Architecture as it pertains to 21st century. Currently, I am part of the Finance and Education Committees.
#### **What inspires you about information architecture?**
My passion is to help people understand the importance of user experience design — especially helping people understand the critical role of Information Architecture within the umbrella of user experience design. As we all know, lack of structure and proper organization can potentially lead to confusion among the users.
I would like to help WIAD to spread the message about the importance of IA in designing products, services, and spaces.
#### **Find Rupa online**
* LinkedIn:
* **Rutgers University** — |
* **Associate Editor** — Journal of Information Architecture h[ttp://journalofia.org/](http://journalofia.org/)
* **Co-Organizer** — Central NJ Design Meet up [— https://www.meetup.com/Central-NJ-Design-Meetup/](https://www.meetup.com/Central-NJ-Design-Meetup/)
* **Leadership Committee** — Columbia University Philadelphia Alumni chapter —
***
Tags: [Board Spotlight](/blog/topics/board-spotlight.md)
***
### About World Information Architecture Association
The World Information Architecture Association is a global community of professionals dedicated to the advancement of information architecture, a discipline devoted to the understanding of how information is structured and understood. We are committed to promoting the understanding and practice of information architecture through education, research, and collaboration.
Learn more at [information-architecture.world](https://www.information-architecture.world/)
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