> For the complete documentation index, see [llms.txt](https://www.information-architecture.world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.information-architecture.world/content-collection/collections/world-ia-day-2012/peter-morville-keynote-wiad12.md).

# Peter Morville keynote - WIAD12

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Peter Morville | [World IA Day 2012](/worldiaday/events/world-ia-day-2012.md) | February 2012

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Peter Morville talks about cross-training for ubiquitous information architecture. Fasten your seat belt and hang on!

1. Defining Information Architecture
2. Cross-channel means we need to start cross-training
3. Enhance our value by embracing our values

For all the World Information Architecture Days to come, we hope to continue to remind ourselves that together we can make business and the world work better and enhance our own value by staying true to our values.

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