> For the complete documentation index, see [llms.txt](https://www.information-architecture.world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.information-architecture.world/content-collection/collections/world-ia-day-2019/data-transparency-revealing-the-invisible-nisreen-salka-wiad19-ann-arbor.md).

# Data Transparency: Revealing the Invisible - Nisreen Salka - WIAD19 Ann Arbor

Nisreen Salka explores data transparency in mobility products, showing how visible data supports clearer decisions and user-focused design.

{% embed url="<https://www.youtube.com/watch?v=7PV3m9mLEg4>" %}

Watch on [YouTube](https://www.youtube.com/watch?v=7PV3m9mLEg4).

## Data Transparency: Revealing the Invisible

### Resource information

* **Presenter:** Nisreen Salka
* **Event:** World IA Day Ann Arbor 2019
* **Format:** Talk
* **Tags:** [Data transparency](/content-collection/topics/data-transparency.md), mobility data, [Product design](/content-collection/topics/product-design.md)

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### Summary

Nisreen Salka explores data transparency through mobility analytics products. She shows how exposing underlying data helps teams design clearer, more useful experiences.

### Speaker

Nisreen Salka leads product design for Ford Motor Company’s Mobility Analytic Products & Services department. She collaborates with end users to design applications that use mobility data.

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### Part of collections

* [World IA Day 2019](/content-collection/collections/world-ia-day-2019.md)