> For the complete documentation index, see [llms.txt](https://www.information-architecture.world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.information-architecture.world/content-collection/collections/world-ia-day-2021/content-design-a-new-ish-craft-in-product-design-wiad21-barcelona.md).

# Content Design, a new(ish) craft in product design - WIAD21 Barcelona

Patricia Gómez Jurado and Mario Ferrer explore content design’s evolution and its introduction at King.

{% embed url="<https://vimeo.com/751541428>" %}

## Content Design, a new(ish) craft in product design

### Video information

* **Presenters:** Patricia Gómez Jurado, Mario Ferrer
* **Event:** World IA Day Barcelona 2021
* **Location:** Barcelona
* **Date:** February 27, 2021
* **Language:** English
* **Topics:** [Content design](/content-collection/topics/content-design.md), [Product design](/content-collection/topics/product-design.md)

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### Summary

Content design creates user-centered content and plans for delivering the right content at the right time. Patricia Gómez Jurado and Mario Ferrer examine the discipline’s evolution and current practice.

They also share how King introduced content design within a videogames company.

### Key takeaways

* Content design plans for timely, user-centered content.
* The craft works across product design and content operations.
* Collaboration across research, design, content, and development solves complex problems.

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### Speakers

#### Patricia Gómez Jurado

Patricia is Head of Content Design at King. She designs player experiences through words and leads content operations.

Previously, she led content at eDreams Odigeo and localization at Google Spain. She also teaches localization in Shifta’s UX Writing course.

#### Mario Ferrer

Mario is a Lead Content Designer at King. He helps people navigate digital products and services through content design.

He founded Content Design España, a community helping newcomers learn UX writing through mentorships, workshops, and events.

***

### Collection

* World IA Day 2021 — Barcelona recording