# Peter Morville keynote - WIAD12 {% embed url="" %} Peter Morville | [World IA Day 2012](/worldiaday/events/world-ia-day-2012.md) | February 2012 *** Peter Morville talks about cross-training for ubiquitous information architecture. Fasten your seat belt and hang on! 1. Defining Information Architecture 2. Cross-channel means we need to start cross-training 3. Enhance our value by embracing our values For all the World Information Architecture Days to come, we hope to continue to remind ourselves that together we can make business and the world work better and enhance our own value by staying true to our values. *** Related: --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://www.information-architecture.world/content-collection/peter-morville-keynote-wiad12.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.