> For the complete documentation index, see [llms.txt](https://www.information-architecture.world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.information-architecture.world/wiad-organizer-guide/branding-marketing-+-promotion.md).

# Branding, marketing, and promotion

Build a consistent brand and promote your local WIAD event effectively.

Use consistent branding and clear event information across every channel. Start with your event page, then build local awareness through social media, community outreach, and partner networks.

### Build your foundation

* [Logo and branding guidelines](/wiad-organizer-guide/branding-marketing-+-promotion/logo-and-branding-guidelines.md): apply the WIAD visual identity correctly.
* [Using a common language](/wiad-organizer-guide/branding-marketing-+-promotion/using-a-common-language.md): use consistent terms for your event, location, team, and program.

### Plan your promotion

* [Local marketing strategy](/wiad-organizer-guide/branding-marketing-+-promotion/local-marketing-strategy.md): identify audiences, messages, outreach channels, and success measures.
* [Social media channels](/wiad-organizer-guide/branding-marketing-+-promotion/social-media-channels.md): coordinate local posts with global WIAD channels.

### Publish accurate event information

Use your WIAD website as the source of truth. Keep the location page and event page current as plans develop.

* [WIAD website presence](/wiad-organizer-guide/branding-marketing-+-promotion/updating-the-wiad-website.md): manage your local website content.
* [Your local microsite](/wiad-organizer-guide/branding-marketing-+-promotion/updating-the-wiad-website/your-location-page.md):represent your local WIAD community.
* [Event content checklist](/wiad-organizer-guide/branding-marketing-+-promotion/updating-the-wiad-website/your-event-page.md): publish event-specific details.

### Before you promote

Confirm that your event information includes:

* Date, time, venue, and registration details
* Presenter and program information
* Clear information about your local organizing team
* Accessible text, images, and social media posts

Review [Keep accessibility in mind](/wiad-organizer-guide/branding-marketing-+-promotion/updating-the-wiad-website/keep-accessibility-in-mind.md) before publishing or promoting your event.