> For the complete documentation index, see [llms.txt](https://www.information-architecture.world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.information-architecture.world/wiad-organizer-guide/branding-marketing-+-promotion.md).

# Branding, marketing, and promotion

Use consistent branding and clear event information across every channel. Start with your event page, then build local awareness through social media, community outreach, and partner networks.

### Build your foundation

* [Logo and branding guidelines](/wiad-organizer-guide/branding-marketing-+-promotion/logo-and-branding-guidelines.md): apply the WIAD visual identity correctly.
* [Using a common language](/wiad-organizer-guide/branding-marketing-+-promotion/using-a-common-language.md): use consistent terms for your event, location, team, and program.

### Plan your promotion

* [Local marketing strategy](/wiad-organizer-guide/branding-marketing-+-promotion/local-marketing-strategy.md): identify audiences, messages, outreach channels, and success measures.
* [Social media channels](/wiad-organizer-guide/branding-marketing-+-promotion/social-media-channels.md): coordinate local posts with global WIAD channels.

### Publish accurate event information

Use your WIAD website as the source of truth. Keep the location page and event page current as plans develop.

* [WIAD website presence](/wiad-organizer-guide/branding-marketing-+-promotion/updating-the-wiad-website.md): manage your local website content.
* [Your local microsite](/wiad-organizer-guide/branding-marketing-+-promotion/updating-the-wiad-website/your-location-page.md):represent your local WIAD community.
* [Event content checklist](/wiad-organizer-guide/branding-marketing-+-promotion/updating-the-wiad-website/your-event-page.md): publish event-specific details.

### Before you promote

Confirm that your event information includes:

* Date, time, venue, and registration details
* Presenter and program information
* Clear information about your local organizing team
* Accessible text, images, and social media posts

Review [Keep accessibility in mind](/wiad-organizer-guide/branding-marketing-+-promotion/updating-the-wiad-website/keep-accessibility-in-mind.md) before publishing or promoting your event.