> For the complete documentation index, see [llms.txt](https://www.information-architecture.world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.information-architecture.world/wiad-organizer-guide/branding-marketing-+-promotion/social-media-channels.md).

# Social media channels

Share local milestones, useful information architecture content, and community news. Tag the global accounts when you post.

The global social media team may reshare relevant posts. Share speaker, volunteer, and sponsor opportunities early.

### Use WIAD hashtags and tags

Use `#WIAD` in posts about the global celebration. Add the current year with `#WIAD<YY>`. For example, use `#WIAD27` in 2027.

Tag `@WorldIADay` on Facebook and X when relevant. Include your location name in the post text. This helps people find nearby events.

### Official channels

| Channel   | World IA Day                                                | IA Institute                                                 |
| --------- | ----------------------------------------------------------- | ------------------------------------------------------------ |
| Facebook  | [World IA Day](https://www.facebook.com/WorldIADay/)        | —                                                            |
| X         | `@WorldIADay`                                               | —                                                            |
| LinkedIn  | [World IA Day](https://www.linkedin.com/company/worldiaday) | [IA Institute Group](https://www.linkedin.com/groups/50747/) |
| Instagram | [World IA Day](https://www.instagram.com/worldiaday/)       | —                                                            |
| YouTube   | [World IA Day](https://www.youtube.com/user/WorldIADay)     | —                                                            |

Track audience snapshots on [Social media metrics](/wiad-organizer-guide/branding-marketing-+-promotion/social-media-channels/social-media-metrics.md).

### Keep posts accessible

Write clear post text and add alt text to meaningful images. Do not place essential details only in an image.

Review [Keep accessibility in mind](/wiad-organizer-guide/branding-marketing-+-promotion/updating-the-wiad-website/keep-accessibility-in-mind.md) before publishing campaign content.

### Get account support

Contact the Global Planning Team on [Discord](https://www.worldiaday.org/discord) for help accessing an official local account.