> For the complete documentation index, see [llms.txt](https://www.information-architecture.world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.information-architecture.world/wiad-organizer-guide/branding-marketing-+-promotion/social-media-channels/social-media-metrics.md).

# Social media metrics

Record follower and subscriber counts here as periodic snapshots. Include the measurement date and platform name.

### World IA Day audience snapshots

| Channel   |       July 2018 |      April 2019 |    October 2021 |
| --------- | --------------: | --------------: | --------------: |
| Facebook  | 2,328 followers | 2,539 followers | 2,644 followers |
| X         | 3,546 followers | 3,839 followers | 4,177 followers |
| Instagram |               — |               — |   514 followers |
| YouTube   |               — |               — | 377 subscribers |

### IA Institute audience snapshots

| Channel  |   July 2018 |  April 2019 |
| -------- | ----------: | ----------: |
| Facebook | 425 members | 436 members |

### Add a new snapshot

Add a new dated column for each reporting period. Use the audience metric shown by the platform, such as followers, members, or subscribers.

Use the same reporting date across channels when possible. Note unavailable data with an em dash (`—`).