> For the complete documentation index, see [llms.txt](https://www.information-architecture.world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.information-architecture.world/wiad-organizer-guide/branding-marketing-+-promotion/social-media-guide.md).

# Social media guide

Use social media to help people discover your event, decide to attend, and stay connected. Focus on the channels your local audience already uses.

Use your WIAD event page as the source of truth. Link posts to registration, program details, or other useful event information.

For official accounts, tags, and hashtags, see [Social media channels](/wiad-organizer-guide/branding-marketing-+-promotion/social-media-channels.md).

### Set campaign goals

Choose goals that match your local event:

* Build awareness of information architecture and your local community.
* Drive registrations and attendance.
* Recognize presenters, volunteers, sponsors, and partner organizations.

Track registrations, referral sources, and engagement. Use the results to adjust your campaign.

### Plan your posting schedule

Plan content around event milestones. Adjust the frequency for your team’s capacity.

| Timing              | Focus                   | Example content                                                           |
| ------------------- | ----------------------- | ------------------------------------------------------------------------- |
| Before registration | Build awareness         | Announce the event, theme, date, and location.                            |
| Registration period | Encourage attendance    | Share program updates, speaker introductions, and registration reminders. |
| Event week and day  | Help people participate | Share arrival details, live updates, and useful session highlights.       |
| After the event     | Sustain the community   | Thank contributors and share recordings, slides, photos, or takeaways.    |

### Write effective posts

Keep each post specific and useful. State the action you want readers to take.

Include:

* The event name or local location.
* A clear benefit, detail, or update.
* A direct link or next step.

Use `#WIAD` and the current year tag, such as `#WIAD26`. Add a location tag when your local team uses one.

### Reusable post templates

Adapt these templates for your location and channel.

#### Event announcement

> World IA Day is coming to **\[Location]** on **\[Date]**. Join us to explore **\[theme or topic]** with the local IA community. Register: **\[link]** #WIAD

#### Speaker announcement

> Meet **\[Speaker name]**, who will share **\[topic]** at WIAD **\[Location]**. Learn more and register: **\[link]** #WIAD

#### Event-day update

> We are live from WIAD **\[Location]**. **\[Session or activity]** begins at **\[time]**. Follow along here: **\[link]** #WIAD

#### Thank-you post

> Thank you to everyone who made WIAD **\[Location]** possible: our attendees, presenters, volunteers, partners, and sponsors. Explore the event resources: **\[link]** #WIAD

### Keep posts accessible

Make essential information available as text. Do not put dates, locations, or registration details only in an image.

Add alt text to meaningful images. Use descriptive links and ensure sufficient color contrast in graphics.

Review [Keep accessibility in mind](/wiad-organizer-guide/branding-marketing-+-promotion/updating-the-wiad-website/keep-accessibility-in-mind.md) before publishing.

### Engage with the community

Follow and support other WIAD locations. Respond to relevant comments and questions. Share other locations’ work when it benefits your community.