Personas

Historical persona research for sponsorship and content archive experiences.

These personas are historical research artifacts. Use them to understand past audience needs and inform hypotheses.

Validate important decisions with current research. Community needs, platforms, and WIAD services change over time.

Research collections

• Sponsorship Personas documents sponsor audience types.

• Archive Personas documents 2018 research into video archive users.

Use these personas responsibly

Treat each persona as a synthesis of research from its original project. Do not assume it represents all current or future community members.

When planning research or design work:

• Identify the audience and decision your research must support.

• Include participants with diverse backgrounds, locations, and access needs.

• Document the study date, method, and limitations with your findings.

Contribute research

Share research feedback, participant interest, or study ideas with [e-mail].