> For the complete documentation index, see [llms.txt](https://www.information-architecture.world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.information-architecture.world/wiad-organizer-guide/sponsors/create-a-sponsorship-strategy.md).

# Create a sponsorship strategy

Create a sponsorship strategy before outreach. It helps your team make consistent requests and fulfill every commitment.

### Define what you need

Start with your event budget. Identify the essential costs you need to cover and the in-kind support that would reduce those costs.

Set a small number of flexible sponsorship options. Each option should state:

* The requested cash amount or in-kind contribution.
* The intended use and contribution deadline.
* The recognition or benefit you can provide.

Use [Create a budget](/wiad-organizer-guide/sponsors/create-a-budget.md) to establish funding needs. Review [Types of sponsorship](/wiad-organizer-guide/sponsors/types-of-sponsorship.md) before setting benefits.

### Offer appropriate benefits

Offer clear, proportionate recognition. Examples include a logo on agreed event materials, a thank-you in local communications, or a brief event acknowledgement.

Do not promise global promotion unless it is confirmed. Do not share attendee data or imply World IA Day endorses the sponsor.

### Coordinate outreach

Assign one owner to each sponsor prospect. Track the contact, requested contribution, agreed benefits, next action, and outcome.

Prepare a short, tailored request. Explain the value of information architecture, your local community, and the specific support you need.

Follow up respectfully after a reasonable interval. Use the contact’s preferred channel and stop if they decline.

### Deliver and report

Confirm every agreement in writing before publishing sponsor recognition. Review sponsor materials for accuracy before use.

After the event, thank sponsors and share a brief outcome summary. Report only metrics you can support and benefits you delivered.

Use [Find sponsors](/wiad-organizer-guide/sponsors/find-sponsors.md) to build your prospect list.