> For the complete documentation index, see [llms.txt](https://www.information-architecture.world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.information-architecture.world/wiad-organizer-guide/sponsors/find-sponsors.md).

# Find sponsors

Sponsorship starts with relationships. Focus on organizations whose goals align with World IA Day and your local community.

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Research each organization before you contact them. A thoughtful, personal introduction is more effective than a generic request.
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Use [Personas](/wiad-organizer-guide/resources/wiad-personas.md) as historical prompts. Validate assumptions through current conversations.

### Build a focused prospect list

Look for organizations that invest in learning, community building, accessibility, design, technology, or local professional development.

1. Ask your team, partners, and past sponsors for introductions.
2. Research each organization’s community work, sponsorship goals, and decision-makers.
3. Track contacts, outreach dates, and next steps in one shared place.

### Make a clear request

Explain what World IA Day is, who your event serves, and what you are asking for. Make the request specific.

Include:

* The requested cash amount or in-kind contribution.
* The intended use and event timeline.
* The sponsor recognition you can offer.

Use [Types of sponsorship](/wiad-organizer-guide/sponsors/types-of-sponsorship.md) to define the contribution and benefits before outreach.

Never offer attendee personal data as a sponsor benefit. Only contact attendees for sponsorship purposes when they have explicitly opted in.

### Renew relationships

Start with past sponsors and partners. Share a short outcome summary, thank them for their support, and ask what would improve their experience.

Do not reuse past attendee lists for sponsor outreach. Use public event results and direct sponsor relationships instead.

### Organizations to consider

#### Employers and recruiting organizations

Organizations that hire IA and UX professionals may support the community. Keep any career activity optional and clearly separate from event participation.

#### Educational institutions

Universities, schools, and libraries may offer space, equipment, speakers, or student outreach. Look for programs in IA, UX, HCI, library science, computer science, digital media, and design.

#### Public and community resources

Look for grants and partnerships through local government, chambers of commerce, libraries, and community organizations. Confirm any local requirements before accepting public funding.

### Document every agreement

Confirm each contribution, sponsor benefit, deadline, and contact person in writing. Record confirmed support in your budget.

Use [Create a budget](/wiad-organizer-guide/sponsors/create-a-budget.md) to track sponsorship income and in-kind value.