> For the complete documentation index, see [llms.txt](https://www.information-architecture.world/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.information-architecture.world/wiad-organizer-guide/sponsors/reach-out-to-sponsors.md).

# Reach out to sponsors

Start outreach after you finalize your sponsorship strategy and prospectus. Personal, well-researched requests build stronger sponsor relationships.

### Prepare for outreach

Before you contact a prospect:

* Confirm the requested contribution and sponsor benefits.
* Assign one team member to own each relationship.
* Record the contact, next action, and outreach history.

Review [Create a sponsorship strategy](/wiad-organizer-guide/sponsors/create-a-sponsorship-strategy.md) before sending requests.

### Make a personal request

Start with a short, tailored introduction. Explain your local event, the community it serves, and why the organization is a good fit.

Ask about the sponsor’s goals. Then share the prospectus and the sponsorship option that best matches those goals.

Be clear about the requested contribution, benefits, decision date, and contact person. Attach or link the prospectus.

### Follow up and confirm

Follow up respectfully after a reasonable interval. Use the contact’s preferred channel and stop if they decline.

Do not offer new benefits or discounts without your local team’s agreement. Confirm every accepted contribution and benefit in writing.

Track the outcome in your sponsor list. Update your budget only when support is confirmed.

### Historical prospectus examples

These examples were shared by past organizers. Use them for ideas, not as current templates.

Update the event details, sponsorship benefits, brand assets, and contact information before reusing any material.

The file format below describes the visible resource type, not the file extension.

| Year | Location      | Filename                                                                                                                                                                                                                                                                         | File contents    |
| ---- | ------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------- |
| 2017 | Los Angeles   | [WIAD17 Los Angeles](https://508943019-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LbaXiKk_kXFzqhBjzTM%2F-LnpgEqWHu4M03rqfK1c%2F-Lnplfmggrp7QbETtq33%2FWIAD-LA_Sponsorship_Prospectus-v3.pdf?alt=media\&token=67bd8506-6664-4be0-a25d-b37ed815c4da)           | Presentation     |
| 2015 | Hyderabad     | [WIAD15 Hyderabad](https://508943019-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LbaXiKk_kXFzqhBjzTM%2F-LnpgEqWHu4M03rqfK1c%2F-Lnph7uxVSIq8-MOm4F_%2FPostcard%20Hyderabad%202015.pdf?alt=media\&token=81dd91a4-dd22-4c56-a171-bc64814fd15c)                   | Postcard         |
| 2016 | London        | [WIAD London](https://508943019-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LbaXiKk_kXFzqhBjzTM%2F-LnpgEqWHu4M03rqfK1c%2F-LnphYErYYxu9-9A8Bz9%2FSponsor-Email-London.docx?alt=media\&token=512a8052-dc77-4102-9b8c-0ea92791672b)                              | Email to sponsor |
| 2016 | Boston        | [WIAD16 Boston](https://508943019-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LbaXiKk_kXFzqhBjzTM%2F-LnpgEqWHu4M03rqfK1c%2F-LnphuVk6EIVl6CZnT-l%2FSponsor-Letter-Boston-2016.pdf?alt=media\&token=6c0a85d2-500a-49ec-a117-2e47e09809c3)                       | One pager        |
| 2016 | Zurich        | [WIAD16 Zurich](https://508943019-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LbaXiKk_kXFzqhBjzTM%2F-LnpgEqWHu4M03rqfK1c%2F-Lnpjk5f8eGCnCIy7xS7%2FSponsorship%20Levels%20Zurich%202016.docx?alt=media\&token=6a7a8c8e-91a4-49fe-9be6-0796612c3b61)            | Not specified    |
| 2015 | Zurich        | [WIAD15 Zurich](https://508943019-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LbaXiKk_kXFzqhBjzTM%2F-LnpgEqWHu4M03rqfK1c%2F-LnpiIYKlasfVNwD-ORS%2FSponsor%20Letter%20Zurich%202015-2%20versions.pdf?alt=media\&token=fa03e31d-0300-468d-a8be-e0f50bc2b87d)    | Two versions     |
| 2016 | Milwaukee     | [WIAD16 Milwaukee](https://508943019-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LbaXiKk_kXFzqhBjzTM%2F-LnpgEqWHu4M03rqfK1c%2F-LnpikOaapR57GjpEv3b%2FSponsor%20Levels%20Milwaukee%202016.pdf?alt=media\&token=0f7cba00-9067-41bb-97f2-432dc5a9a2b1)           | Sponsor levels   |
| 2016 | San Francisco | [WIAD16 San Francisco](https://508943019-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LbaXiKk_kXFzqhBjzTM%2F-LnpgEqWHu4M03rqfK1c%2F-Lnpj91oBdQbmGKpuiW0%2FSponsor%20Levels%20San%20Francisco%202016.png?alt=media\&token=f732da76-55ba-4a4c-8519-b20ebc1fcd7e) | Not specified    |
| 2015 | Tampa Bay     | [WIAD15 Tampa Bay](https://508943019-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LbaXiKk_kXFzqhBjzTM%2F-LnpgEqWHu4M03rqfK1c%2F-LnpjI3K28VElcxh9UFC%2FSponsorship%20Levels%20Tampa%20Bay%202015.png?alt=media\&token=8c8f15d1-fd75-478c-b135-9da7dfc2f739)     | Not specified    |