# Branding, marketing, and promotion

Promoting your event is the number one thing you can do to drive up your attendance and reduce no-shows. It is also the driving marketing strategy to promote and drive conversations and awareness about information architecture and your WIAD event.

Logo and branding guidelines

{% content-ref url="/pages/-LcUbwrBIy7ToPF9Y6B3" %}
[Using a common language](/world-ia-day-organizer-guide/branding-marketing-+-promotion/using-a-common-language.md)
{% endcontent-ref %}

Controlled vocabulary about World IA Day

{% content-ref url="/pages/-LcUe7fKFYVauIr5CDIu" %}
[Social media channels](/world-ia-day-organizer-guide/branding-marketing-+-promotion/social-media-channels.md)
{% endcontent-ref %}

Global engagement and reach of @WorldIADay

{% content-ref url="/pages/-LcUgmkvsHtqElwTCFZI" %}
[Local marketing strategy](/world-ia-day-organizer-guide/branding-marketing-+-promotion/local-marketing-strategy.md)
{% endcontent-ref %}

Strategies on local marketing and promotion to drive excitement and anticipation for your event

{% content-ref url="/pages/-LcUhG0dLvytbVXu4gwi" %}
[Social media guide](/world-ia-day-organizer-guide/branding-marketing-+-promotion/social-media-guide.md)
{% endcontent-ref %}

Collective social media strategy for local events

{% content-ref url="/pages/-LcUjFPB3OYuD\_RGndyw" %}
[WIAD website presence](/world-ia-day-organizer-guide/branding-marketing-+-promotion/updating-the-wiad-website.md)
{% endcontent-ref %}

* [Your location page](/world-ia-day-organizer-guide/branding-marketing-+-promotion/updating-the-wiad-website/your-location-page.md)
* [Your event page](/world-ia-day-organizer-guide/branding-marketing-+-promotion/updating-the-wiad-website/your-event-page.md)
* [Keep accessibility in mind](/world-ia-day-organizer-guide/branding-marketing-+-promotion/updating-the-wiad-website/keep-accessibility-in-mind.md)


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